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How to Recover from Failed A/B Testing
Back in 2003, a little blue fish taught us to, “just keep swimming.” Much like Dory, Ryan Hutchings, Director of Marketing, VacationRoost, taught us that even when we aren’t gaining the results we...
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How Communicating Value Led to a 30% Increase in Overall Site Revenue
“The conversion sequence is actually a function of understanding the offer. We are not optimizing the product, we are optimizing the offer. As such, we are focused on two aspects: the content and the...
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Landing Page Optimization: An overview of how one site increased leads by 155%
Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Simplicity is key. Take a...
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Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d’ê·tre? Is it really as powerful as marketers think it is? The...
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Homepage Optimization: Tips to ensure site banners maximize clickthrough and...
Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. The latest...
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Grow Digital Subscriptions with 4 Proven Insights
What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed a survey...
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The Best Conversion Rate optimizers do NOT make changes to webpages…
Editor’s Note: For anyone new to this blog, Adam Lapp has been MarketingExperiments’ head of optimization for around three years. He’s been optimizing web paths for much longer, though – somewhere in...
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Make Your Content Useful: How a simple UI change created 74% more page views
When your digital media business depends largely on page views, anything you can do to increase those views also increases the chance of long-term success. For Car & Driver, one set of pages in...
View ArticleDo Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing...
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for...
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The Importance of Building Trust: What 2,400 consumers say about trust in the...
Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with...
View ArticleOptimizing Software Landing Pages: How to minimize anxiety and maximize...
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download...
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The Top 5 Most Shared MarketingExperiments Content from 2016
Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the...
View ArticleIndustrial Digital Marketing: How being clear can maximize catalog orders and...
ShareDigital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for...
View ArticleBest Practices Are Often Just Pooled Ignorance: How to avoid this mistake by...
ShareHow do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we...
View ArticleThe MECLABS Conversion Heuristic Applied: How a single-product ecommerce site...
ShareAfter testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization. We call it...
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Conversion Optimization: How to reduce friction and anxiety in a checkout...
ShareEngaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For...
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Landing Page Optimization: Customer service can be a treasure trove of ideas...
ShareIf you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re...
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